BrandSecurity shares expertise: Ruslan Krivulin’s talk at RUDN University

The autonomous non-profit organization Together for a Strong Country organized a scientific and practical seminar for future specialists, “Current Issues in the Protection of Intellectual Property Assets,” at the Institute of Foreign Economic Security and Customs Affairs of RUDN University named after Patrice Lumumba. One of the speakers was Ruslan Krivulin, founder of BrandSecurity.

At the seminar, students and representatives of the business community discussed:

• trends in intellectual property protection;
• brand protection practices and the regulatory framework;
• specifics of drafting foreign trade contracts, including provisions on intellectual property;
• challenges and solutions related to product labeling.

During the three-hour intensive session, participants reviewed case studies focused on the legal protection of intellectual activity results.

Ruslan Krivulin gave a talk titled “Brand Protection Against Digital Risks in the Online Environment.”

Key topics of the BrandSecurity founder’s talk:

• why digital threats are becoming critical for brands;
• what measures help fight the sale of counterfeits online;
• how BrandSecurity protects brands, including the specifics of the BrandSecurity Rocket platform for monitoring and blocking digital threats.

Real case studies and statistics on detected violations across marketplaces were also reviewed. The practical focus of the talk allowed students to explore real brand protection tools.